FREE · MARKETING & SOCIAL MEDIA
CPM, CPC and CPA Calculator.
Calculate CPM, total ad cost or impressions, then CTR, cost per click, cost per acquisition and conversion rate from the same campaign numbers.
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How to use CPM, CPC and CPA Calculator
Pick what to solve for, enter the other two values, and optionally clicks and conversions. Type any currency code.
How it works
CPM = cost ÷ impressions × 1,000; CPC = cost ÷ clicks; CPA = cost ÷ conversions; CTR = clicks ÷ impressions.
Example
1,500 for 250,000 impressions is a CPM of 6; 3,200 clicks mean a 1.28 % CTR and a CPC of 0.47.
Questions about CPM, CPC and CPA Calculator
Is CPM, CPC and CPA Calculator free, and do I need an account?
Yes. This tool is free to use in your browser without an account. Processing takes place on your device.
What are the limits and what should I check?
Uses the numbers you enter; platforms count impressions and conversions differently. Everything is calculated in your browser; nothing you type is uploaded. Review the result before using it in your work.
Is my input sent to a server?
Your input is processed in your browser and is not uploaded by this tool. Files and pasted text are cleared when the page is refreshed. Normal website requests are still required to load the page and its libraries. Read the privacy explanation.