FREE · MARKETING & SOCIAL MEDIA
Engagement Rate Calculator.
Calculate the engagement rate of social media posts by followers, reach or impressions from likes, comments, shares and saves.
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How to use Engagement Rate Calculator
Choose the base (followers, reach or impressions), enter it and the interactions, and the number of posts if the totals cover several.
How it works
Engagement rate = (likes + comments + shares + saves) ÷ posts ÷ audience × 100.
Example
643 interactions on an account with 12,000 followers is a 5.36 % engagement rate.
Questions about Engagement Rate Calculator
Is Engagement Rate Calculator free, and do I need an account?
Yes. This tool is free to use in your browser without an account. Processing takes place on your device.
What are the limits and what should I check?
Platforms report interactions differently; compare like with like. Everything is calculated in your browser; nothing you type is uploaded. Review the result before using it in your work.
Is my input sent to a server?
Your input is processed in your browser and is not uploaded by this tool. Files and pasted text are cleared when the page is refreshed. Normal website requests are still required to load the page and its libraries. Read the privacy explanation.